Google Premier Partner: What It Means and Why It Matters

Colling Media is a certified Google Premier Partner — the highest tier of Google’s agency partner program. This designation is awarded to fewer than 3% of Google Ads agencies in the United States and reflects a combination of campaign performance, ad spend under management, and demonstrated expertise across Google’s advertising products.

What Google Premier Partner Status Requires

To achieve and maintain Google Premier Partner status, an agency must meet three distinct criteria that Google evaluates annually:

Performance: The agency’s client portfolio must demonstrate strong revenue growth and client retention. Google measures this through year-over-year ad spend growth and the percentage of clients who maintain or increase their budgets.

Spend: The agency must manage a minimum threshold of Google Ads spend across its client portfolio, ensuring Premier Partners have meaningful, real-world experience managing large-scale campaigns.

Certification: The agency’s team members must hold current Google Ads certifications across multiple product areas, including Search, Display, Video, Shopping, and Measurement.

What Premier Partner Status Means for Your Campaigns

Early access to beta features: Premier Partners receive access to new Google Ads features and products before they are released to the general market, giving Colling Media’s clients a competitive advantage.

Dedicated Google support: Premier Partners have access to dedicated Google account management and technical support for faster issue resolution.

Advanced product training: Google provides Premier Partners with exclusive training, product briefings, and strategic guidance.

Ready to Work with a Google Premier Partner?

If you are looking for a Phoenix advertising agency with verified Google Ads expertise and a track record of measurable results, Colling Media is ready to help. Contact us today.