Consumer packaged goods brands face a marketing environment unlike any other category. You’re competing for shelf space in retail while simultaneously building direct-to-consumer channels. You’re managing brand equity built over decades while responding to challenger brands that can launch and scale in months. And you’re navigating a media landscape that has fragmented beyond recognition, with your target consumers spread across streaming platforms, social media, retail media networks, and digital channels that didn’t exist five years ago.
Colling Media is a CPG advertising agency that helps consumer packaged goods brands build digital advertising programs that drive both retail sell-through and direct-to-consumer growth. We combine brand-building expertise with performance marketing discipline to deliver campaigns that grow market share and revenue.
The CPG Advertising Landscape
The CPG advertising landscape has been transformed by the rise of e-commerce, retail media networks, and direct-to-consumer brands. Traditional CPG advertising — built around TV, print, and in-store promotions — is no longer sufficient in a world where Amazon, Walmart.com, and DTC channels account for a growing share of CPG sales.
Our CPG Advertising Services
Retail Media Advertising
Retail media networks — Amazon Advertising, Walmart Connect, Kroger Precision Marketing, Target Roundel, and others — have become essential channels for CPG brands. These platforms reach shoppers with high purchase intent at the point of sale, with targeting capabilities built on rich first-party purchase data.
Amazon Advertising for CPG
Amazon is the dominant e-commerce channel for most CPG categories. We manage comprehensive Amazon advertising programs — Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP — that improve organic rankings, capture category and competitor traffic, and maximize return on ad spend.
Paid Social for CPG Brands
Facebook, Instagram, TikTok, and Pinterest are essential channels for CPG brand building and product discovery. We build paid social campaigns that combine upper-funnel brand awareness with lower-funnel conversion campaigns — reaching new consumers with compelling product stories while retargeting engaged audiences with conversion-focused offers.
Connected TV & Streaming Video
As CPG consumers shift from traditional TV to streaming platforms, connected TV advertising has become an essential component of the CPG media mix. We manage CTV campaigns that reach your target demographic with targeted video ads on Hulu, Roku, Amazon Fire TV, and hundreds of other streaming apps.
Direct-to-Consumer Advertising
For CPG brands building DTC channels, digital advertising is the primary growth driver. We build DTC advertising programs that acquire new customers efficiently, maximize lifetime value through retention campaigns, and build the brand equity that supports premium pricing.
Influencer & Content Marketing
CPG brands are built on consumer trust, and nothing builds trust faster than authentic recommendations from people your target consumers follow. We develop influencer marketing strategies that identify the right creators for your brand, manage campaign execution, and measure the impact on brand awareness, purchase intent, and sales.
CPG Advertising Measurement
CPG advertising measurement is uniquely challenging because purchase decisions often happen in retail environments that are difficult to attribute to specific advertising touchpoints. We build measurement frameworks that combine digital attribution, retail sales data, brand lift studies, and market mix modeling to give CPG brands a comprehensive view of advertising ROI across channels.
Why Choose Colling Media for CPG Advertising?
Colling Media is a Google Premier Partner with expertise across the full spectrum of digital advertising channels relevant to CPG brands. We’ve helped CPG brands at every stage of growth — from emerging brands building their first digital advertising programs to established brands modernizing their media mix for the digital era.
Schedule a Free CPG Advertising Consultation
Whether you’re a challenger brand looking to disrupt your category or an established CPG brand seeking to optimize your digital advertising investment, Colling Media can help. Contact us today for a free consultation.