Meta’s Engage-Through Attribution, YouTube’s 30s Unskippable Ads on TV, and Updates to ChatGPT Ads Read more
Podcasts Surpass AM/FM, Instagram Launches a New App, and TikTok Acting as a Search Engine Read more
Google Brings Marketing Mix Modeling to the Masses, Snapchat Launches Creator Subscriptions, and Amazon and OpenAI Discuss Custom AI Models for Shopping Read more
Roku’s video ad growth, Reddit and AI search reshaping discovery, and TikTok’s new Local Feed Read more
Amazon’s ad revenue surges past $21 billion in Q4, ad-supported television now accounts for 74.2% of all TV viewing, and Alphabet crosses $400 billion in annual revenue Read more
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