The automotive industry is undergoing its most significant transformation in a century. Car buyers now spend an average of 14 hours researching online before visiting a dealership. Digital advertising has displaced traditional TV and radio as the primary driver of showroom traffic. And the rise of electric vehicles, online sales platforms, and changing consumer preferences is reshaping how dealers and auto brands need to market themselves.
Colling Media is a Phoenix-based automotive advertising agency that helps dealerships, dealer groups, and automotive brands navigate this new landscape. We combine deep automotive industry expertise with data-driven digital marketing to drive qualified traffic to your showroom, increase test drives, and grow vehicle sales.
The New Automotive Buyer Journey
Today’s car buyer is more informed and more demanding than ever. They’ve already compared vehicles on Edmunds and Cars.com, watched YouTube reviews, and checked your inventory online before they ever contact your dealership. Your advertising needs to meet them at every stage of this research process — not just at the bottom of the funnel when they’re ready to buy.
Our Automotive Advertising Services
Google Ads for Dealerships
Search advertising is the highest-intent channel for automotive buyers. When someone searches “Toyota Camry dealer near me” or “used trucks Phoenix,” they’re close to a purchase decision. We manage Google Ads campaigns for dealerships with a focus on vehicle-specific keywords, local inventory ads, and landing pages that drive phone calls and showroom visits. As a Google Premier Partner, we have access to automotive-specific tools and beta features that give our clients a competitive edge.
Vehicle Listing Ads & Inventory Advertising
Google’s Vehicle Listing Ads (VLAs) display specific vehicles from your inventory directly in search results, with photos, prices, and key details that drive qualified clicks from buyers who are ready to purchase. We manage VLA campaigns with optimized inventory feeds, competitive bidding strategies, and landing pages that convert browsers into buyers.
Meta Advertising for Auto Dealers
Facebook and Instagram advertising allows dealerships to reach in-market auto buyers with precision targeting based on purchase intent signals, vehicle ownership data, and demographic profiles. Dynamic inventory ads automatically show people the vehicles they’ve expressed interest in, dramatically improving conversion rates.
Automotive Conquest Advertising
Conquest advertising targets buyers who are currently in the market for a vehicle but haven’t yet chosen a dealership. We build conquest campaigns that reach people who are researching competitor vehicles, visiting competitor websites, or showing purchase intent signals — and deliver compelling reasons to choose your dealership instead.
Connected TV & Streaming Video
As automotive buyers increasingly consume content on streaming platforms, connected TV advertising has become an essential part of the automotive marketing mix. We manage CTV campaigns that reach in-market buyers with targeted video ads on Hulu, Roku, and hundreds of other streaming apps.
YouTube Advertising for Auto
YouTube is where car buyers go to watch reviews, comparisons, and test drives. We create and manage YouTube campaigns that reach buyers during their research process, with video ads that showcase your vehicles, highlight your dealership’s advantages, and drive action.
OEM Co-Op Advertising Management
Most franchise dealers have access to OEM co-op advertising funds that can significantly offset advertising costs. We help dealers maximize their co-op benefits by building campaigns that qualify for reimbursement, managing the documentation and submission process, and ensuring that co-op dollars are deployed in the channels and campaigns that drive the best results.
Why Choose Colling Media for Automotive Advertising?
Colling Media brings nearly two decades of digital advertising experience to the automotive category. We’re a Google Premier Partner with specific expertise in automotive advertising products, and we stay current with the rapid changes in automotive digital marketing — from the rise of electric vehicles to the evolution of online car buying platforms.
Schedule a Free Automotive Advertising Consultation
Whether you’re a single-point dealer looking to compete more effectively in your local market or a dealer group seeking a strategic partner for multi-market campaigns, Colling Media has the expertise to help. Contact us today to schedule a free consultation and learn how we can drive more qualified buyers to your showroom.